Whether you are doing your own party or coaching your hostesses, the most important single ingredient to a successful party is to have plenty of guests. So mastering the art of inviting is crucial.
Imagine receiving the following two invitations:
What’s the difference between those two invitations?
The first invitation is about “what’s in it for the guest.”
The second invitation is about “what’s in it for the business owner.”
The secret to a getting people interested in your products is to put the focus on the guest. Ask yourself, what’s in it for her? What will she get out of attending the party?
Use the following 3 steps to massively increase your party attendance:
1. When preparing to invite people to your party, ask yourself, “what concrete results am I most excited about getting, since starting to use these products?” Make a list. For example, getting the house cleaned in 1/2 the time, using only water, getting rid of chemicals and saving money. Then ask yourself, “which of these results would appeal to the largest number of people?”
2. Next, create your guest list — use the FRANKI method or just ask yourself, who do I know who would love to get _____________________________ (the results your are excited about)?
It’s critical that you are honestly excited about the results you are getting. Your enthusiasm will inspire your friends to want to learn more.
3. Reach out to your friends and share your enthusiasm by saying something like this:
“Mary, I am so excited that I’ve discovered a way to get my house cleaned in 1/2 the time! And, I would love for you to get those results too. Is that something you would like to learn more about?”
If she says, “yes,” invite her to your party.
If she is not available to attend the party you can offer to share a short video with her or meet her one on one.
The most wonderful thing about this strategy, is that the vast majority of people will be interested in learning more. Which makes it so easy to extend an invitation to your party and massively increase attendance!