Direct Sales Party Insurance

How many times have you spent the afternoon preparing for your direct sales party that evening, only to call your hostess and find out that she “has to cancel her party,” because “no one is coming”?  Your direct sales parties are the life blood of your business and last minute cancellations take a big bite out of your income.

Why do Last Minute Party Cancellations Happen?

Your hostess was really excited about hosting a party when you met her at her friend’s party.  After she scheduled the party that night, she drove home and walked into her house.  She dropped the hostess packet on the kitchen counter and she re-entered her “real life.”  The kids hadn’t been sent to bed yet, lunches needed to be made and so on.  The next day, the mail was thrown on the hostess packet and it disappeared entirely.  By the end of the first week, you’re lucky if she even remembers she scheduled a party!

How to Prevent Direct Sales Party Cancellations

Your job as a direct seller is to keep her excited about her party!  The secret is actually quite simple and direct – stay in touch!  Here are a few ways that have worked for me:

1.  Send her a thank you note in the mail within the first 24 hours.
2.  Pick up the phone the next morning and leave a thank you message on her answering machine.
3.  Call to get her guest list within the first 3 to 4 days.  This will also help increase sales at your show.
4.  Send out the invitations for her.
5.  Put a call to your hostess on your schedule, along with  a reason to call her, each week until her party.  For example, to tell her about the special she and her guests will enjoy, or to remind her to tell everyone to bring a guest.

Make these 5 simple steps a habit and your direct sales party cancellations will be a thing of the past!